A website is the most efficient way to connect with your current customers and to attract potential ones. But a website that is not up-to-date and isn’t mobile-friendly just won’t cut it anymore. According to data, 57% of mobile users won’t recommend a business with a poorly designed mobile website. That is a significant count of lost leads. The development of the Internet over the years has also transformed the way people access information. Fortunately, a beautiful and streamlined web from website design services can help your business stay open 24/7, at least virtually.
When you create a website to exhibit your business’s products and services, you need to consider at least four things: readability, navigation, load time, and mobile optimization.
- Website readability
Many website users scan a page looking for information. Make it effortless for them by designing your website with website design services so it is easy to find the most critical information by skimming.
To achieve this format, make your content scannable. Break up your information on the page. You must include the following:
- Bullets
- Subheadings
- Short paragraphs
- White space
Many users will be turned off if they have to search through vast blocks of text to find what they are looking for. Opt for a short and streamlined layout that is also well-designed.
Your website’s colour scheme is another aspect that helps increase readability. There must be sufficient contrast between your webpage’s background colour and the font colour to easily read every size and type of font on the screen.
- Easy navigation
There is stiff competition online. If your customer fails to find information, they are looking for they will likely move on. It is essential to have a spic and span web with a design layout suitable to the needs of your customer.
Your content must be organized by relevance and interest. Your customer will navigate through it so they will find out your best offerings first. Make sure that your menu is simple enough to guide your users. It keeps them from getting lost and confused or giving up on your website.
- Load speed
If your website fails to load within four to six seconds, it is too slow. A slow web doesn’t just turn off users; it also places you on the lower end of Google search results. Massive image files and external links can impact your website’s loading time. You can mitigate this by compressing images or limiting your use of external redirects.
The speed of your website also impacts how potential customers see your brand. According to data, respondents who have an adverse reaction to a website’s loading time will visit a competitor’s websites 28% of the time. It is also noted that 27% would not find the website trustworthy. Users who will never revisit the page stand at 80%, and 13% would think the site has been hacked.
- Mobile-friendly website
A mobile-optimized website enhances user experience and also kicks up your Google ranking. It provides convenience for your customers, making it more effortless for them to reach out to you.
- Improve your ranking on Google
According to data, Google’s share of mobile search traffic stands at 85% worldwide. Since this search engine has the highest share of mobile users globally, you must want to be on the first page of Google search results. Only a negligible percentage of Google users at 0.78% click results on the second page. Thus, having a mobile-friendly website is one of Google’s key factors when it ranks websites. You can check your website’s performance on all devices with Google’s helpful test tools.